Imagine if I told you the seven-of-ten of The prospects and clients in your niche can’t find your business? You’d be very disturbed by that, wouldn’t you?

Now, what if I told you that three-fourths of the calls your Prospects and clients want to make for your company are not getting through? Can I really be able to see the veins on your neck because you lift your voice to announce that this sort of thing could not be possible?

In the past year or so, covering small company audiences Around the country, I have asked this simple question: “How lots of you have a site which adheres to the little screen — a cellular website?” I am sorry to mention that the number of attendees who raised their hands — across several industries — was in the vast minority.

To dramatize how unlucky this response is, let us go to the study: During 2018, well over 200 million Americans can use a smartphone. And that number is projected to rise to over 80 percent in three years (Statista).

What are all these people — very likely, such as you — performing on The tiny screens of these magic wands we take in the palm of our hand? Apart from making calls, texting sending emails, they’re:

  1. Shopping online — which makes decisions about what they would like and who to get it from.
  2. Navigating to businesses — like the formerly unknown business that popped up in a local search.
  3. Purchasing items — and paying for this by touching their own index finger To one tiny button on the monitor. It’s called “One touch” and customers love it. Whether they understand the company or not they can one-touch with PayPal and Amazon plus other preloaded credit/debit fiscal sources.

Everybody understands that.” However, your Protest does not count unless you would have raised your hand when I asked about with a mobile site.

And I will hear you further protesting that customers can perform all three Of those items on your normal website. But, again, no points. Customers don’t want to do one of the three things on your normal site while taking a look at the small screen of the smartphone. And they do not need to since there are dozens and dozens of opponents — from Amazon to Amy’s Boutique — whose mobile website conforms to the small screen while providing a one-touch payment alternative.

If you don’t have a cellular site — not a cellular app, which you’ll Probably never want — then the information gets worse: if a hungry individual speaks these word into a smartphone “pepperoni pizza at East Peoria,” search engines know what kind of device the demand is from, and proceed non-mobile-ready sites way farther down the search results. This individual needs a hot telephone number, big directions on a little display, and also one-touch pay. (Re-read the first two paragraphs)

It’s been 25 years since you and I first had access to the Web, Plus a decade since we have had smartphones. Living in the Age of the Customer, where being relevant to clients is trumping being aggressive, a large part of value is being fully available and high-functioning every time a prospect or client wishes to associate with you based on their expectations. And every day, that anticipation is increasingly manifesting in the hands of customers.

Ultimately, if you don’t possess a mobile Website, I have good news: You can Get one in a couple of days for a reasonable cost. You must be ready for mobile. Your prospects and clients expect it.